10:52:04 AM: Speakers: Vikram Savkar (Nature), Rich Pirozzi (Wiley), Ryan Jones (PubGet) #ssp

10:52:32 AM: Vikram Savkar is up first: Who is the Google Generation? #ssp

10:53:22 AM: @adamweiss — I’m in the Publishing for the Google Generation session, liveblogging via Twitter. #ssp

10:54:20 AM: The young generation has a fundamental cognitive shift. Three paradigms: Seach Engines, Crowd-Sourcing, Free Information. #ssp

10:56:43 AM: How have these shifts changed the mindset of the Google Generation? #ssp

10:57:56 AM: First up: Search Engines. Searching for information used to be a defined process: Right Library,>Right Area>Right Shelf>Right Book #ssp

10:58:24 AM: Information should be one step away: Search>Answer

10:59:30 AM: If a piece of content doesn’t display it’s virtue within 2 seconds, they won’t look at it further. Info needs to be punchy. #ssp

11:00:49 AM: Crowd-Sourcing: Wikipedia is the quintessential example. It’s the most convenient resource, if not the best. #ssp

11:01:38 AM: The Google Generation believes information is a public trust, and should be free. #ssp

11:02:44 AM: Information should have parallel accessibility, be inexpensive, be convenient, and be “punchy.” #ssp

11:03:28 AM: The Google Generation is not a monolith: — it is segmented. Target your segment, not the whole. #ssp

11:04:25 AM: How do we bridge the gap? Savkar has some success stories. First up: Facebook. #ssp

11:05:59 AM: Publishing? Everyone on Facebook, Twitter, and YouTube is a publisher. Also, Email and IM -> adds “social velocity” to information. #ssp

11:08:19 AM: [AW: I question email as a tool of the Google Generation — Savkar talks about email forwards. That’s all on Facebook and Blogs now] #ssp

11:09:20 AM: Recommendations for the new world will be made (AW: soon, I guess) #ssp

11:10:13 AM: 84% of students look to Wikipedia as a first-stop for info, not the texbook. #ssp

11:12:07 AM: Young people: are in the driver seat, are hyper-critical of insincerity, have the same goals we do (but use different tools) #ssp

11:13:23 AM: Google generation will mature, and appreciate structured info more, but not completely. #ssp

11:14:50 AM: Vikram Savkar recommends: Content is King, Protect it; Don’t repurpose, reconcieve; Partner; Hire Young People. #ssp

11:15:37 AM: Content that is good will bring an audience. The death of content will not happen [AW: Agreed!] #ssp

11:16:41 AM: Don’t just repurpose your other materials — make thing just for the web and for young people. #ssp

11:17:43 AM: Hire young people “it’s the best form of market research” #ssp09

11:18:09 AM: Hire people who are good at managing evolution, not just publishing. #ssp09

11:18:55 AM: Rich Pirozzi is up now. Will demo Wiley Plus. #ssp09

11:21:25 AM: For #ssp09 attendees: I’m posting my “Publishing for the Google Generation” tweets at . I’ve mistagged a few “#ssp” Oops

11:21:52 AM: RT @charlierapple: @AdamWeiss but unfortunately illegal (in the UK, at least – not sure about US?) to discriminate on age … #ssp09

11:24:14 AM: WileyPLUS is an online teaching and learning environment. Digital textbook with feedback, resources, multipath studying. #ssp09

11:26:16 AM: Wiley research: Students don’t read the book, they start with homework and work backwards. Want small bites of info, and feedback. #ssp09

11:27:53 AM: Students work on different schedules: Highest traffic on Sunday nights (homework due on Monday morning). #ssp09

11:28:45 AM: Students like WileyPLUS. Easy to use, positively impacts the way they study. #ssp09

11:29:52 AM: This section of the talk is bordering on advertising for WileyPLUS (esp. testimonials). The survey stuff was good, though. #ssp09

11:30:58 AM: Says he won’t show critical feedback. Why not? That would have made me feel better about it being an ad. #ssp09

11:32:48 AM: He’s logging in to the system. Showing student interface. I think it looks like it was designed in 2002, text is WAY too small. #ssp09

11:35:04 AM: Showing online version of textbook. Browseable by section, not just chapter. I don’t see a “search” box. For the Google Generation? #ssp09

11:36:50 AM: The full screen button doesn’t do what he says. As a “young person,” I think of YouTube full screen, not 2/3rd screen like he showed. #ssp09

11:40:12 AM: Assignments can provide links to the textbook section that covered that material. Can get homework answers instantly (mult. choice). #ssp09

11:42:10 AM: Also has whiteboard markup view. #ssp09

11:43:18 AM: RT @drs1969: Wiley plus – seems to be a closed shop for textbook stuff. Don’t see any links to external (web) material. #ssp09 [AW:Agreed}

11:44:52 AM: Future of WileyPLUS: Increase collaboration and allow students to use it even if prfessor doens’t want to. #ssp09

11:45:15 AM: Ron Jones is up now. Pubget lets librarians and others to bridge the gap to the Google Generation. #ssp09

11:46:56 AM: PubMed misses “speed and flexibility of access.” It works like a library, not like Google. #ssp09

11:50:48 AM: PubMed search takes to to publisher’s site, but do you have access? It depends on the institution you’re at. #ssp09

11:51:23 AM: pubget links right to the content, and displays it immediately (if you have access, it’s just a link). #ssp09

11:51:56 AM: pubget is a free service that makes monet from ads, and a premim service on top of what they showed here. #ssp09

12:02:07 PM: RT @drs1969: @AdamWeiss But PubMed IS indexed by Google. and it ranks very well indeed. #ssp09 [AW: I was documenting there, not commenting]

8:51:38 AM: The opening session of the Society for Scholoarly Publishing Annual Conference is about to start. #ssp09

8:52:32 AM: Intro by October Ivins, outgoing president is on stage. Says there are 580 attendees (53 international) at this meeting. #ssp09

8:53:39 AM: 8 past presidents and three founding members in attendance. #ssp09

8:55:13 AM: Special addition to the program: Library of Congress Copyright Office is hosting a lunch roundtable. Find Jewel Player for info. #ssp09

8:56:21 AM: Note: Floor locations in the program are incorrect. 1st floor meand 4th, 2nd means 3rd. #ssp09

8:58:06 AM: All of my Twitter posts are being posted here for this session: #ssp09

9:00:24 AM: Jay Schafer (co-chair of conference) is on stage. Thanking program committee members and others who helped. #ssp09

9:01:16 AM: Electronic program evaluation form will be sent via email after the conference. #ssp09

9:03:12 AM: Lois Smith is now introducing Adam Bly, CEO of Seed Media Group — the keynote speaker. #ssp09

9:05:04 AM: Bly was the youngest ever researcher at the National Research Council of Canada, received Golden Jubilee Medal from QEII. #ssp09

9:05:44 AM: Adam Bly is on stage talking about dinner last night with scholarly publishing greats. #ssp09

9:06:18 AM: Start with 30,000-50,000-foot view of the industry. #ssp09

9:07:05 AM: Current world themes. Financial Crisis, Geopolitical problems, environment. #ssp09

9:07:52 AM: The world is interconnected. Can’t understand epidemics or markets without understanding climate change. #ssp09

9:08:55 AM: Everything is a cycle, and interconnected. Showing image of Tuvalu as example. Sought “climate change refugee” status from Australia. #ssp09

9:09:19 AM: Obama quote about hte importance of investing in science. #ssp09

9:10:08 AM: Bly: “Science is now widely viewed as the key to … transformation in the 21st century.” #ssp09

9:10:50 AM: Now is the time to be optimistic about what we know, and what we CAN know. #ssp09

9:11:05 AM: RT @TAC_NISO: Bly: Support for & investment in science is critical for a economic growth and prosperity #ssp09

9:11:35 AM: Showing Hubble deep field. Our place in the cosmos. #ssp09

9:12:27 AM: Fusion experiment begins in California tomorrow. NASA’s Kepler is looking for planets like Earth. #ssp09

9:13:10 AM: RT @nickwwpt: Most optimistic meeting I have been to this year..so far anyway #ssp09

9:13:41 AM: Bly’s youth was full of chemistry sets, “blowing things up,” and science fairs. #ssp09

9:14:28 AM: Went into biomedical work. Started seeing science as “something that moves the world.” #ssp09

9:15:29 AM: Launched Seed because he wanted to advance the idea that “Science is Culture.” #ssp09

9:16:15 AM: “Today we stand on the cusp of a great 21st century scientific renaissance.”

9:16:58 AM: “Today science can be more to us than just a subject.” Can be the primary lens through which we view the world. #ssp09

9:17:57 AM: Human rights, city planning, democracy, are all influenced by science. #ssp09

9:18:15 AM: Science is more critical than ever in terms of it’s power to change the world.

9:19:39 AM: Bly hopes that what he says transcends science and talks about knowledge. #ssp09

9:20:44 AM: “Flip-flopping is almost a virtue” if you are an architect of knowledge.

9:21:03 AM: @edrodriguez I understand. Live tweeting a conference for the next two days. It will be safe after that!

9:21:41 AM: Massive change in the industry. Shifts in industry and world. #ssp

9:23:12 AM: To my followers: Live-tweeting a conference for next two days. If you”unfollow the torrent” as @edrodriguez says, it will be over on Sat.

9:23:36 AM: Scientist are in an during quest for the truth.

9:23:52 AM: Scientist are in an during quest for the truth. Observation: Science is not a closed system.

9:24:44 AM: CP Snow talked about 2 cultures: science and the humanities 50 years ago. Now, science is porous.

9:25:57 AM: 65% of scientists cite literature as having an influence on their science. Especially neuroscience. #ssp

9:26:27 AM: “Science is fundamentally a human endeavor.” #ssp

9:27:16 AM: Global collaboration is fundamental. 62% of scientists are actively involved in international collaboration. #ssp

9:27:43 AM: 77% scientists say that peer review is still a fundamental part of science.

9:28:18 AM: 70% say that science can advance the cause of peace in the world.

9:29:09 AM: 61% of scientists feel obliged to speak with journalists. Bly says that youger people will increase that number. #ssp

9:30:28 AM: 83% of scientist feel obliged — as scientists — to be environmentally conscious. Have not mobilized this group. #ssp

9:31:07 AM: 5 million working scientists in US today. 22 million degree holders. Huge growth in recent years. #ssp

9:32:04 AM: Greatest scientist population density is under 34 demographic. #ssp

9:32:51 AM: Today the world creates 15 Petabytes of new data in a day. #ssp

9:33:41 AM: Radio took 38 years to reach the user base Facebook had after two. #ssp

9:34:39 AM: 84% of scientists believe that papers should be freely available. 44% feel strongly about this.. #ssp

9:35:00 AM: RT @pablofe: so far, the keynote #ssp09 could have applied to several points in history

9:36:32 AM: Scientists are now using the web to post sophisticated info online (e.g. real-time data).

9:36:52 AM: 34% of scientists now blog. #ssp

9:37:53 AM: RT @cfmeds: What about the other 20-40%. 30% of scientists not interested in world peace? (That’ll be the evil scientists?) #ssp09

9:38:14 AM: “Science is a culture of DIY.” #ssp

9:39:14 AM: Scientists fix things. Scientists don’t wait for us. However, these DIY methods don’t integrate, and are redundant. #ssp

9:40:23 AM: It was 20 years ago that the world wide web was created by a scientist to solve a problem. #ssp

9:41:46 AM: China and India will always have more scientists than the US, UK or Canada.

9:43:11 AM: As China and the Arab world advance, the issue for us is not just output. Will science be done the same way with these changes? #ssp

9:44:21 AM: What will science look like with Chinese and Arab influences? #ssp

9:45:19 AM: Seed launched science blogs in Brazil, and they quickly overtook science blogs in Germany. #ssp

9:46:30 AM: Science has changed: Large Hadron Collider, supercomputers, multidisciplinary cancer research. #ssp

9:47:39 AM: The scholarly publishing industry came to be in another revolution: the industrial revolution. #ssp

9:49:01 AM: In 1800s, we needed a way to disseminate accurate scientific information. Needed a way to communicate. #ssp

9:49:56 AM: Scientists used to communicate their findings via letters. #ssp

9:51:18 AM: RT @annmichael: Adam Bly #ssp09 are blogs the current version of the letters Adam is showing us now? [AW: I was thinking the same thing.]

9:53:02 AM: Bly: “We need to architect a brand new infrastructure … based on the understanding of a new generation of innovators.” #ssp

9:54:27 AM: We need a digital core, not just digital tools. #ssp

9:54:58 AM: RT @TAC_NISO: Problem with looking back on nature of science in 17th C is the present scale is impossible for 1 person to understand all

9:55:46 AM: We need a free flow of information – today’s system is designed to limit it. #ssp

9:57:07 AM: We need to advance interdisciplinary science. We should see a wave of mergers and joint ventures in the scholarly publishing community. #ssp

9:58:27 AM: We need to go further to connect the developed and the developing world. Insure that IP rights allow for innovation. #ssp

9:59:53 AM: Librarians: we need to extract new knowledge from information. #ssp

10:01:31 AM: The challenge is to develop a new level of information literacy. #ssp

10:04:11 AM: Societies and conferences bring scientists together. We need to now “think virtually” to let them do science together. #ssp

10:04:53 AM: Bly: “We need to lead the social change toward universal science literacy.” #ssp

10:06:20 AM: Publishers need to collaborate. “They’re not ‘our readers.'” Scientists and scholars pursue truth. They need information. #ssp

10:08:31 AM: Science publishers need to think about whether or not we are servicing scientists. #ssp

10:10:09 AM: Scientists’ blogs are like the letters of the 19th century. Today, the challenge is to make these contribute to the scholarly record. #ssp

10:12:58 AM: Seed is launching ResearchBlogging 2.0 today, and ReseachBloggingConnect, a free application to take blogs back into journals. #ssp

10:13:40 AM: Announcement: ResearchBlogging can now link to arXiv.org and PubMed from within posts. #ssp

10:14:33 AM: New channel on ScienceBlogs to advance the conversation about information science. #ssp

10:15:51 AM: ScienceBlogs just surpassed 2 million unique visitors on the network this past week. #ssp

10:17:18 AM: New data visualization project from GE: http://healthimagination.com #ssp09

10:17:57 AM: RT @TAC_NISO: Not sure I appreciate the advertisements that Bly ended with. #ssp09

10:18:12 AM: RT @nickwwpt: Fellow SSP tweeters if you want to meet up feel free to use our booth(206) as a staging point in coffee break..#ssp09

10:19:41 AM: Bly wants a world connected by science and imagination. #ssp09

10:20:53 AM: Adam Bly on scientific publishers: “Scientists rely on us, and the world relies on them.” #ssp09