10:52:04 AM: Speakers: Vikram Savkar (Nature), Rich Pirozzi (Wiley), Ryan Jones (PubGet) #ssp
10:52:32 AM: Vikram Savkar is up first: Who is the Google Generation? #ssp
10:53:22 AM: @adamweiss — I’m in the Publishing for the Google Generation session, liveblogging via Twitter. #ssp
10:54:20 AM: The young generation has a fundamental cognitive shift. Three paradigms: Seach Engines, Crowd-Sourcing, Free Information. #ssp
10:56:43 AM: How have these shifts changed the mindset of the Google Generation? #ssp
10:57:56 AM: First up: Search Engines. Searching for information used to be a defined process: Right Library,>Right Area>Right Shelf>Right Book #ssp
10:58:24 AM: Information should be one step away: Search>Answer
10:59:30 AM: If a piece of content doesn’t display it’s virtue within 2 seconds, they won’t look at it further. Info needs to be punchy. #ssp
11:00:49 AM: Crowd-Sourcing: Wikipedia is the quintessential example. It’s the most convenient resource, if not the best. #ssp
11:01:38 AM: The Google Generation believes information is a public trust, and should be free. #ssp
11:02:44 AM: Information should have parallel accessibility, be inexpensive, be convenient, and be “punchy.” #ssp
11:03:28 AM: The Google Generation is not a monolith: — it is segmented. Target your segment, not the whole. #ssp
11:04:25 AM: How do we bridge the gap? Savkar has some success stories. First up: Facebook. #ssp
11:05:59 AM: Publishing? Everyone on Facebook, Twitter, and YouTube is a publisher. Also, Email and IM -> adds “social velocity” to information. #ssp
11:08:19 AM: [AW: I question email as a tool of the Google Generation — Savkar talks about email forwards. That’s all on Facebook and Blogs now] #ssp
11:09:20 AM: Recommendations for the new world will be made (AW: soon, I guess) #ssp
11:10:13 AM: 84% of students look to Wikipedia as a first-stop for info, not the texbook. #ssp
11:12:07 AM: Young people: are in the driver seat, are hyper-critical of insincerity, have the same goals we do (but use different tools) #ssp
11:13:23 AM: Google generation will mature, and appreciate structured info more, but not completely. #ssp
11:14:50 AM: Vikram Savkar recommends: Content is King, Protect it; Don’t repurpose, reconcieve; Partner; Hire Young People. #ssp
11:15:37 AM: Content that is good will bring an audience. The death of content will not happen [AW: Agreed!] #ssp
11:16:41 AM: Don’t just repurpose your other materials — make thing just for the web and for young people. #ssp
11:17:43 AM: Hire young people “it’s the best form of market research” #ssp09
11:18:09 AM: Hire people who are good at managing evolution, not just publishing. #ssp09
11:18:55 AM: Rich Pirozzi is up now. Will demo Wiley Plus. #ssp09
11:21:25 AM: For #ssp09 attendees: I’m posting my “Publishing for the Google Generation” tweets at . I’ve mistagged a few “#ssp” Oops
11:21:52 AM: RT @charlierapple: @AdamWeiss but unfortunately illegal (in the UK, at least – not sure about US?) to discriminate on age … #ssp09
11:24:14 AM: WileyPLUS is an online teaching and learning environment. Digital textbook with feedback, resources, multipath studying. #ssp09
11:26:16 AM: Wiley research: Students don’t read the book, they start with homework and work backwards. Want small bites of info, and feedback. #ssp09
11:27:53 AM: Students work on different schedules: Highest traffic on Sunday nights (homework due on Monday morning). #ssp09
11:28:45 AM: Students like WileyPLUS. Easy to use, positively impacts the way they study. #ssp09
11:29:52 AM: This section of the talk is bordering on advertising for WileyPLUS (esp. testimonials). The survey stuff was good, though. #ssp09
11:30:58 AM: Says he won’t show critical feedback. Why not? That would have made me feel better about it being an ad. #ssp09
11:32:48 AM: He’s logging in to the system. Showing student interface. I think it looks like it was designed in 2002, text is WAY too small. #ssp09
11:35:04 AM: Showing online version of textbook. Browseable by section, not just chapter. I don’t see a “search” box. For the Google Generation? #ssp09
11:36:50 AM: The full screen button doesn’t do what he says. As a “young person,” I think of YouTube full screen, not 2/3rd screen like he showed. #ssp09
11:40:12 AM: Assignments can provide links to the textbook section that covered that material. Can get homework answers instantly (mult. choice). #ssp09
11:42:10 AM: Also has whiteboard markup view. #ssp09
11:43:18 AM: RT @drs1969: Wiley plus – seems to be a closed shop for textbook stuff. Don’t see any links to external (web) material. #ssp09 [AW:Agreed}
11:44:52 AM: Future of WileyPLUS: Increase collaboration and allow students to use it even if prfessor doens’t want to. #ssp09
11:45:15 AM: Ron Jones is up now. Pubget lets librarians and others to bridge the gap to the Google Generation. #ssp09
11:46:56 AM: PubMed misses “speed and flexibility of access.” It works like a library, not like Google. #ssp09
11:50:48 AM: PubMed search takes to to publisher’s site, but do you have access? It depends on the institution you’re at. #ssp09
11:51:23 AM: pubget links right to the content, and displays it immediately (if you have access, it’s just a link). #ssp09
11:51:56 AM: pubget is a free service that makes monet from ads, and a premim service on top of what they showed here. #ssp09
12:02:07 PM: RT @drs1969: @AdamWeiss But PubMed IS indexed by Google. and it ranks very well indeed. #ssp09 [AW: I was documenting there, not commenting]