Adam Weiss

Digital Media Strategist | Podcaster | Science Communicator

Founder/CEO of AppDemoVideos.com

Digital Media Strategist
Podcaster
Science Communicator
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Entering the “Live Off Groupon” Contest

February 24, 2010 By Adam

Groupon.com is running this crazy contest to find someone who is willing to live off of nothing but their coupon/gift certificates for a year. I thought it sounded really cool and decided to enter, which involved making two YouTube videos, writing an essay and a blog post, and of course being “eccentric” enough to actually want to do it. I’m putting the blog post (about the Brattle Theatre in Harvard Square) up here, along with the two videos. Those of you who know me can judge my eccentricity:

Blog Post: Bogart at the Gym

Fifteen movies in Harvard Square for $2 each! Why did I hesitate on that Groupon?

The Brattle Theatre‘s offer of a year-long membership for just $35 was so popular that they called Groupon after just a few hours to plead “Please shut it off!” Even still, 1250 people got tickets to 15 films, discounted popcorn, and the satisfaction of supporting a 120-year-old cultural center. They would have kept it going, but they’d increased their membership rolls by 25% in less than a day, and they didn’t want to be buried under a mountain of paperwork for months to come.

Of course, I saw this Groupon just minutes before it sold out. Before I clicked “Buy,” I paused to tell a few friends — when I went back, it was gone. Luckily, I didn’t let my disappointment stop me from dropping in on the Brattle’s Creative Director this week. Ned Hinkle has been at the Brattle Theatre for over a decade (he actually built their first website by hand), and he graciously invited me to climb up into the balcony with him for a chat.

The theater started out as Brattle Hall back in 1890, and it’s been in pretty much continuous operation ever since. It started out as a social club and live theater, and had stints as a ballet school and even a police gymnasium along the way. It was retrofitted for movies in 1953, and has spent the almost six decades since then showing art films, classics, and cult favorites. It’s also started a couple of cult traditions, including one that lures Harvard students away from studying for finals to watch Humphrey Bogart in Casablanca or The Maltese Falcon — a tradition that Hinkle said made Bogart the classic icon he is today.

Brattle Hall also houses a great cafe and restaurant, making it a one-stop night on the town, right in the heart of Harvard Square. Even if you missed out on the Groupon, the Brattle is a great place to experience films you’ll never get to see on the big screen — whether they’re classics or current contenders for festival honors.

Visit:
Brattle Theatre
40 Brattle Street
Cambridge, MA 02138
617-876-6837

Video: Interview at the Brattle Theatre in Cambridge, MA

[youtube]http://www.youtube.com/watch?v=ORCyVqfTBbA[/youtube]

Video: “Live Off Groupon” Contest Introduction Video

[youtube]http://www.youtube.com/watch?v=dE5dy655g7U&feature=related[/youtube]

Filed Under: Me, Podcasting, Social Media, Travel, Video

Send iPhone/iPod touch Users Directly to iTunes

April 9, 2009 By Adam

bbtsiphoneIf you are a podcaster, you should consider making a change to your show’s site: instead of providing an “iPhone friendly” version of your site, send iPhone and iPod touch browsers right to your iTunes listing. This accomplishes two things: it keeps you from having to find (or make) a good mobile version of your site, and it gives your visitors the ability to add your podcast to their device immediately and start listening right away.

For those of you who missed it, the most recent set of new features for the iPhone included the ability to download podcasts directly to your device’s iPod app without connecting to the computer. Essentially, they have provided a pre-formatted list of all of your available episodes — accompanied by “download” buttons that add those files right to the official player app on the iPhone and iPod touch. That’s way more functionality than you can provide in a mobile version, and it’s all set up for you already.

As an iPhone user, this is great: it allows me to add a new podcast directly to my phone as soon as I hear about it — not to just start streaming it, but to actually store it for later listening, which duplicates the while “timeshifting” part of podcasting that you used to need the computer for. It also lets me add the latest episodes of a show to my phone without making a trip to my desk. When I’m traveling, this is essential, as my iPhone is synced with the iTunes library on my desktop computer, not my laptop.

bbts-iphoneAs a podcast producer, it gets my content exactly where I want it: on the device that a potential listener is carrying with them right now, exactly when they are in the mood to listen to it. It removes the “I’ll listen later” mental excuse that people so often forget about, and it also provides the “media instant gratification” that iPhone users are now used to (for better or for worse).

I’ve set up Boston Behind the Scenes to do this, at least partially. I don’t have a browser-detection redirect set up, but I do have an “iPhone” link at the top of the page. I also have a mobile-friendly URL set up: http://bostonbts.com/iphone (on a computer, this link will just take you to the iTunes store — try it on your iPod or iPhone). Both lead directly to the iTunes app when clicked.

If you have an iPhone or iPod touch, do you like this setup? Would you prefer to have producers do this, make a mobile-specific site, or just leave their sites alone?

Filed Under: Podcasting

Make Your Podcast iPhone-Compatible

July 1, 2007 By Adam

Christopher Penn from the Financial Aid Podcast has just released a tool to easily generate an iPhone-compatible page for your podcast. It is called the Financial Aid Podcast Podcaster iPhone Kit, and it is a free download.

from Chris’s site:

This simple little web page parses your podcast’s XML feed and slaps it into a nice page designed to render well in Safari, which is the browser on which the iPhone operates. It also grabs your feed’s image and displays it as the icons.

I installed it in only a couple of minutes, giving me this iPhone-compatible version of Boston Behind the Scenes.

You can get the file here: [http://www.financialaidpodcast.com/iphone.zip], make a few simple modifications, then upload it to your webserver.

Read on for more specific instructions.

  1. Download the Financial Aid Podcast iPhone Kit.
  2. Unzip the folder (which should be called iphone) to your hard drive.
  3. You”ll find a file called config.php in the iphone folder. Open this with a text editor like Notepad, BB Edit, etc. and replace Chris’s podcast info with your own. Here’s the contents of the file with what you need to change highlighted in red:

    <?php

    //iPhone configuration page
    // Created by Christopher S. Penn

    // Licensed under Creative Commons By Attribution Non Commercial Use Only Sharealike 3.0 US License

    // Do not use any form of punctuation except periods, commas, or dashes

    // Enter the name of your podcast.
    $podcastname=”Financial Aid Podcast“;
    // Enter your blog/podcast homepage URL – NOT the RSS feed
    $podcastweb=”http://www.FinancialAidPodcast.com“;

    // Enter your podcast RSS feed URL
    $rssfeed=”http://feeds.feedburner.com/studentfinancialaidnews“;

    // Enter your name or your company’s name – keep it short
    $author=”Christopher S. Penn“;

    // If your show has a call in number – and it should – put it here
    // This is a US format number – if you need a free call in line,

    // Try www.K7.net

    $callin=”206-350-1208“; // US format xxx-xxx-xxxx

    ?>

  4. Upload the iphone folder and its now-modified contents to your web hosting provider. It doesn’t have to be on the same domain as you podcast, but I would think the best place to put it is http://www.yourpodcast.com/iphone/
  5. Set the folder’s permissions to writeable (you may not need this step with some hosts).
  6. Create a link to your iPhone-ready site from your podcast’s home page.
  7. Be one of the first podcasters to have an iPhone ready show!

Chris has released the Financial Aid Podcast iPhone Kit under a Creative Commons License allowing you to adapt it and improve upon it — just make sure you give Chris credit if you do make it your own! I’d also like to know about any improvements so I can post them here.

Enjoy!

Filed Under: Enhance Your Website, Podcasting

Podcasting Lectures: Pros and Cons

June 19, 2007 By Adam

Many businesses, conference organizers, and educational institutions see podcasting as a way to distribute recordings of their lectures and classes online. This has its uses and its problems, and I’d like to take a look at a few of them.

Before I lay out my views on the subject, I want you to take a minute and think about what it is like to sit in an auditorium listening to a lecture. Do you imagine an exciting experience? For many people, the answer is no.

Now, think about listening to the same lecture without the “live” component of the experience. This live component is very important, so think about it carefully. A “pros and cons” question arises right here: a good lecture is made far better by being there, but an average lecture could benefit from a pause or fast-forward button.

I have been to many lectures, most of them mediocre ones. However, even among the best of them, there is only one that I would have enjoyed as much in a recording as I did in person (it is luckily available as a download). It is telling that this lecture was given by a veteran radio correspondent — almost nobody else could pull it off.

The point is that not every recording makes a good podcast. If a lecture has been recorded, by all means post it online. But posting it online doesn’t mean you have to make it a podcast (with an RSS feed and a listing on iTunes). It is great to open up access to these resources and expand their reach beyond the “one room, one time” audience (this is the premise of the popular site IT Conversations). Ideally, these lecture recording wills be edited slightly to clean up mentions of PowerPoint glitches and pauses for sips of water — just this small amount of work will improve the listening experience tremendously

However, just posting the audio of a lecture isn’t a very good way to gain or maintain an audience. If you truly want to engage your audience, I would advocate podcasting an interview or edited “audio profile” of the speaker to give your listeners a good feel for the content. If you have also posted the complete lecture, invite them to download it from your site if they want more information on the topic. This way, you entertain and invigorate your audience with well-produced content, then drive the most interested group of them to your site for the full story.

It takes extra work to do this, but that work could make the difference between a podcast with a few casual listeners and one with a large number of loyal fans. Not only are you producing a podcast series that people will actually want to subscribe to, but you are also serving the smaller number of people who do want to hear recorded lectures by making those recordings available as well.

Filed Under: Enhance Your Website, Podcasting