4:04:51 PM: Kent Anderson, New England Journal of Medicine is up first: “New Publishing Models for the Now World” #ssp09
4:05:17 PM: Hashtag for this session is #brave, in addition to #ssp09
4:06:05 PM: Publishing started when information was scarce, when it had to be delivered. Now, it is abundant. #brave #ssp09
4:06:26 PM: “It isn’t what you know, it is what you can find.” #brave #ssp09
4:08:16 PM: “Ownership isn’t power, it may actually be an impediment.” “Curation is commonplace.” Facebook, TinyURL as examples. #brave #ssp09
4:09:14 PM: Most people publish, and that is only growing. Referred to Bly’s earlier talk of scientist bloggers. #brave #ssp09
4:10:33 PM: “Mass media was an anomaly.” Publishing industry started to fill a need that no longer exists. #brave #ssp09
4:11:57 PM: Scarcity bred intermediation, now abundance breeds “Apomediation” — mediate around the content. “Content is no longer King.” #brave #ssp09
4:12:54 PM: Kent says contend is becoming a service. [AW: But Kent, aren’t we all just reporting and building off your content?] #brave #ssp09
4:14:44 PM: “Content can provide a service” [AW: I agree with this]
4:15:46 PM: Factors Shaping the futire slide: Digital, Immediate, Mobile, Connected, Personal, Engineered. #brave #ssp09
4:16:32 PM: Blogs growing almost 4x faster than mainstream media. 2 of top 10 news sites are blogs. #brave #ssp09
4:17:41 PM: Evolution of Publishing: Producers and Consumers have the same capabilities. #brave #ssp09
4:18:58 PM: Blogs: can be customized, where Mainstream Media is limited to a “one-size-fits-all” #brave #ssp09
4:20:12 PM: Going over what a blog is. “Why are blogs a big deal?” #brave #ssp09
4:21:55 PM: Showing AllthingD, People, CNNPolitics, NEJM H1N1 as examples of blogging software in action. #brave #ssp09
4:23:23 PM: Anderson showed NEJM as ahead of CDC on flu Google results. The keywords were pretty specific, though. #brave #ssp09
4:24:24 PM: Kent’s book publisher went to give him a site. Looked at his current web presence, said “We can’t match that.” #brave #ssp09
4:25:14 PM: With Twitter, interactions are going on “Within View.” That’s a difference from past conversations. #brave #ssp09
4:25:40 PM: RT @annmichael: Kent Anderson #ssp09 #brave twitter is going to start making twitter domains that are validated with sub domains
4:27:16 PM: Showing how NEJM audience is tagging and selecting the results automatically. #brave #ssp09
4:28:34 PM: NEJM Prints (yes, PRINTS) top articles from their site in quarterly topic-based newsletters. #brave #ssp09
4:29:02 PM: RT @meyercarol: Check out Kent’s mystery: http://johnnydenovo.com/ #brave #ssp09 Anderson
4:31:18 PM: Publishers are going to see an increase in fixed costs, as they are now in a different world. #brave #ssp09
4:32:36 PM: Now, Geoff Bilder, from CrossRef is up to talk business models. #brave #ssp09
4:33:07 PM: Geoff: “Shame on you” for bringing a tech-head in to talk business. #brave #ssp09
4:33:58 PM: We are doing a terrible job of getting the content to the right audience [AW: Agreed]. #brave #ssp09
4:34:19 PM: RT @annmichael: Kent Anderson #ssp09 #brave fixed costs will go up (services based – small margins)
4:35:30 PM: An iTunes for the Publishing Industry? #brave #ssp09
4:37:43 PM: Showing Market Cap (as gorillas) Growth of Amazon, shrinking of Yahoo. Google, Apple, Microsoft are publishers, and HUGE #brave #ssp09
4:39:05 PM: Music industry was turned upside down by Apple. “Could iTunes become iPub?” #brave #ssp09
4:40:18 PM: Observations about the publishing industry. They conspire to annoy researchers #brave #ssp09
4:40:43 PM: Cites Steve Krug “Don’t make me think.” #brave #ssp09
4:41:32 PM: Publisher websites have been hijacked by weird marketing efforts. #brave #ssp09
4:42:48 PM: Too many choices involved in getting to content. #brave #ssp09
4:43:41 PM: The only places you find content organized by publisher is the Frankfurt Book Fair, and online. It’s dumb. #brave #ssp09
4:45:09 PM: Bilder says: Publishers make bad sites partly because they take advice from librarians. #brave #ssp09
4:46:30 PM: Publishers: “We don’t know who our audience is.” #brave #ssp09
4:48:04 PM: 90% of traffic to some publishers’ websites is not from “their world.” Who are these people? #brave #ssp09
4:48:54 PM: Publishers: “Pay-Per-View pricing is mental” #brave #ssp09
4:50:56 PM: Many publishers could make as much money at ~$1-5 per article a la carte as they do from subscriptions.
4:52:07 PM: Many people coming to publishers sites probably studied science and went into other fields. They are interested, and want to learn. #ssp09
4:53:16 PM: To make “iPub” (iTunes for Publishing): Critical mass, simple interface, disaggregation, and portability. #brave #ssp09
4:56:11 PM: Bilder says the iPhone app store is a great model. Also, books are extremely popular on the iPhone. #brave #ssp09
5:00:07 PM: In-app purchases are a new possibility on the iPhone, and could be used for publishing. Take the device capabiility and USE IT #brave #ssp09
5:01:39 PM: Bilder: “Brave new world of buying content on a website that doesn’t suck.” #brave #ssp09
5:02:27 PM: Gives a “shout out” to Mendeley a PDF-organization app that can talk to others online. #brave #ssp09
5:03:15 PM: Mendeley: http://www.mendeley.com/ #brave #ssp09
5:04:05 PM: Need a central interface to allow people to buy content. Apple, Amazon, Mendeley, or publishers themselves? #brave #ssp09
5:07:18 PM: RT @lyconrad: Bilder #ssp09 #brave publishers sitting on a goldmine of quality content – but we can no longer own it in the same ways
5:08:06 PM: Value proposition to researchers: “I will save you 30% of your reading time.” People would pay for that.
5:09:52 PM: Publishers came into being because of the information overload of the new printing press. “You can trust us.” #brave #ssp09
5:10:52 PM: “Can we sell someone a subscription to our ‘trustmarks?'” [AW: I’ve been saying this for a long time] #brave #ssp09
5:11:31 PM: http://www.Knowmore.org as an example of a “trustmark.” [AW: Cool idea]
5:13:21 PM: What we’re selling isn’t the content, it isn’t the containers the content is in. It’s the trust. #brave #ssp09 [AW: Big agree there!]
5:14:33 PM: Really great talk Geoff Bilder! #brave #ssp09
5:15:40 PM: Q&A: What do we need to do?
5:17:22 PM: Anderson says “talent scouting” would be great. Ask submitters to be bloggers. Bilder says update papers to stay current. #brave #ssp09
5:22:06 PM: Q&A: How do you crowd-source trust? Anderson: It just works for us. Our audience is a lot like ourselves. #brave #ssp09
5:24:39 PM: RT @meyercarol: Crowdsourcing is a misnomer…It’s really about communities, not the great unwashed. #ssp09 #brave Bilder
5:27:08 PM: Q&A: What is the reader experience? People like paper… #brave #ssp09
5:31:12 PM: These tweets from the SSP Session “Brave Adventures: New Publishing Models for the ‘Now’ World” will be at #brave #ssp09