Entering the “Live Off Groupon” Contest

Groupon.com is running this crazy contest to find someone who is willing to live off of nothing but their coupon/gift certificates for a year. I thought it sounded really cool and decided to enter, which involved making two YouTube videos, writing an essay and a blog post, and of course being “eccentric” enough to actually want to do it. I’m putting the blog post (about the Brattle Theatre in Harvard Square) up here, along with the two videos. Those of you who know me can judge my eccentricity:

Blog Post: Bogart at the Gym

Fifteen movies in Harvard Square for $2 each! Why did I hesitate on that Groupon?

The Brattle Theatre‘s offer of a year-long membership for just $35 was so popular that they called Groupon after just a few hours to plead “Please shut it off!” Even still, 1250 people got tickets to 15 films, discounted popcorn, and the satisfaction of supporting a 120-year-old cultural center. They would have kept it going, but they’d increased their membership rolls by 25% in less than a day, and they didn’t want to be buried under a mountain of paperwork for months to come.

Of course, I saw this Groupon just minutes before it sold out. Before I clicked “Buy,” I paused to tell a few friends — when I went back, it was gone. Luckily, I didn’t let my disappointment stop me from dropping in on the Brattle’s Creative Director this week. Ned Hinkle has been at the Brattle Theatre for over a decade (he actually built their first website by hand), and he graciously invited me to climb up into the balcony with him for a chat.

The theater started out as Brattle Hall back in 1890, and it’s been in pretty much continuous operation ever since. It started out as a social club and live theater, and had stints as a ballet school and even a police gymnasium along the way. It was retrofitted for movies in 1953, and has spent the almost six decades since then showing art films, classics, and cult favorites. It’s also started a couple of cult traditions, including one that lures Harvard students away from studying for finals to watch Humphrey Bogart in Casablanca or The Maltese Falcon — a tradition that Hinkle said made Bogart the classic icon he is today.

Brattle Hall also houses a great cafe and restaurant, making it a one-stop night on the town, right in the heart of Harvard Square. Even if you missed out on the Groupon, the Brattle is a great place to experience films you’ll never get to see on the big screen — whether they’re classics or current contenders for festival honors.

Visit:
Brattle Theatre
40 Brattle Street
Cambridge, MA 02138
617-876-6837

Video: Interview at the Brattle Theatre in Cambridge, MA

[youtube]http://www.youtube.com/watch?v=ORCyVqfTBbA[/youtube]

Video: “Live Off Groupon” Contest Introduction Video

[youtube]http://www.youtube.com/watch?v=dE5dy655g7U&feature=related[/youtube]

SSP Session: Publishing 2.0 Tools and Technologies Shaping the Future of Publishing

10:54:41 AM: Michael Clarke (American Medical Association) starts off Bohr quote to start, and some funny thoughts about predicting the future. #ssp09

10:56:08 AM: Will talk about three ways technology will change things: Semantics, Social Media, and Content Integration. #ssp09

10:59:55 AM: Talking about how the Star Trek communicator’s transition to reality is important to think about #ssp09

11:00:52 AM: This session wil be using Poll Everywhere. Text 99503 tweet @poll4, or go to http://poll4.com to vote #ssp09

11:02:53 AM: First up, semantics. 60% in-room of audience thinks this is important.

11:03:37 AM: “Publishing 3.0″ akin to the sematic web. “Turning documents into data” #ssp09

11:05:29 AM: Asks why do I care? Says STM publishers MUST have a semantic strategy. #ssp09

11:07:25 AM: Now, the value of your product is defined by the usage by consumers. #ssp09

11:08:45 AM: Usage is determined by usefulness. Sematic data improves usefulness through increasing retrieval precision. #ssp09

11:11:02 AM: Retrieval precision is about how your search results can be exactly what your users want: no more, no less. #ssp09

11:13:58 AM: Disambiguation example: ARF= Acute Rheumatic Fever, Acute Renal Failure, and Acute Repertory Failure. Searchers just type “ARL.” #ssp09

11:17:08 AM: Semantics does: Machine-made context link, trend analysis, semantic user profiles (Amazon recommendations as example), ad precision. #ssp09

11:19:32 AM: semantic ad precision: If there is conflict in showing a pharma ad nxt to a drug article, track the user and show it on another page. #ssp09

11:21:23 AM: Example. A textbook might have hundreds of chapters and thousands of topics. Semantics goes beyond XML in finding them #ssp09

11:25:43 AM: Steps to implementing semantics: choose a taxonomy, add it to workflows as a critical piece, use your metadata! #ssp09

11:26:21 AM: Semantics will influence all parts of the publishing business. #ssp09

11:27:52 AM: A time will come when semantically-driven functions are no longer optional;. You WILL be marginalized. #ssp09

11:28:57 AM: Oops — all of those earlier tweets were from a semedica presentation. Forgot to say that.

11:30:37 AM: Next up: Shared Book. Thinks the idea of a book is important, not necessarily the physical manifestation. #ssp09

11:31:39 AM: Customers may want to re-work a book in different ways, add social media, etc. #ssp09

11:37:52 AM: Example: VOUGEknitting.com’s KnitBook. Lets you make custom knitting pattern books. Just the patterns you want in the book. #ssp09

11:38:30 AM: “I hope everyone’s the leap from patterns to chapters to journal articles” #ssp09

11:39:26 AM: Sorry: “I hope everyone’s MAKING the leap from patterns to chapters to journal articles” #ssp09

11:41:26 AM: KnitBook is done in JavaScript, easy to add something like it to your site. #ssp09

11:43:43 AM: Now talking social media. #ssp09

11:46:18 AM: SharedBook has taken the Google book settlement discussion and consolidated it in one spot. Can add annotations. #ssp09

11:48:09 AM: SharedBook’s tool can take bog posts/articles and package them with annotations and comments. #ssp09

11:52:58 AM: “Journals may no longer be available on paper, but that doesn’t mean that people won’t pay for aggregated journals in book form.” #ssp09

11:53:35 AM: Add reviewer comments , other components as an option. #ssp09

11:54:33 AM: “Prestalgia: the wistful longing for things that have not yet occurred.” #ssp09

11:57:43 AM: HighWire. is up. Asking what kind of content people publish. #ssp09

11:58:01 AM: Talking about books online. #ssp09

12:00:36 PM: “Articles/chapters are packaging for information.” “That information is used, not read.” #ssp09

12:02:11 PM: NYT is pushing their content to a few dozen places — not just paper. #ssp09

12:06:38 PM: Examples: Cold Spring Harbor Protocols, Royal Society of Medicine Handbook of practice management. #ssp09

12:07:41 PM: Examples of offers that combine publishers: GeoScienceWorld, Science Signaling. #ssp09

12:09:57 PM: Some of these look line one publication, but are really aggregates. #ssp09

12:11:20 PM: What’s coming? Lots more books online. More intelligent marketing tools. More channels for discoverability. More experimentation. #ssp09

12:15:01 PM: Make portable, use a content-agnostic delivery platform, make content friendly to new devices, cross-promote. #ssp09

12:17:00 PM: Losers will be publishers who cling to their old model “cash cow.” It will go away. #ssp09

SSP Plenary Session: Publishing and Libraries: Securing Our Future in the Brave “Now” World

9:21:23 AM: Charles Lowry, Executive Director of the Association of Research Libraries is the speaker.

9:22:05 AM: I didn’t get the wifi working to start, so I’ll retweet a bit…

9:22:41 AM: RT @TAC_NISO: Libraries facing “most difficult fiscal scenarios in our careers” Broad consensus on need for new ways to work together #ssp09

9:23:00 AM: RT @meyercarol: 18-month outlook for ARL and Publishers will test us–collaborative opportunity to “redefine what we are and do” . #ssp09

9:23:46 AM: RT @meyercarol: Budget crisis: neg impact on taxes, tuition, endowment, and funding. Exception is federal research $, but overheads down.

9:23:55 AM: RT @TAC_NISO: Lowry: only expanding source of funding is federal funds for research, with decreasing overhead allocation

9:24:11 AM: RT @meyercarol: Almost 55% of ARL members have had budget reductions, and 30% may have “take-back” reductions later. Lowry

9:24:32 AM: RT @TAC_NISO: Lowry: 55/99 ARL libraries had budget cuts in 2008-09. 22 have been asked to hold funds for additional reductions.

9:24:46 AM: RT @meyercarol: 48% ARL libraries reported endowment declines, may be underreported. Lowry

9:24:58 AM: RT @TAC_NISO: Lowry: ARL members making cuts primarily in staff (freezes or eliminating vacant positions.

9:25:11 AM: RT @meyercarol: It looks like libraries are trying to protect acquisitions budget from cuts. Lowry

9:25:25 AM: RT @meyercarol: Of 55 libraries making reductions, median & mean pay increases 3%. Lowry

9:25:42 AM: RT @meyercarol: 2209-2010 projections: 11% expect budget increases, 8% can’t predict, 69% predict reductions. Lowry

9:26:11 AM: AW:Okay, up to speed now.

9:27:25 AM: Lowry says cooperative efforts are needed to “avoid doing anything that is redundant” #ssp09

9:28:11 AM: RT @TAC_NISO: The data Lowry is discussing will have huge impact on the SSP Community in next 2 years will likely be very lean years ahead

9:28:31 AM: ARL scheme for “Transformational Times” #ssp09

9:30:25 AM: 7 trends in scholarly communications: Budget reductions, new pub models, lib. relationships to faculty. control problems #ssp09

9:31:25 AM: … re-engineering of library services, communication/research relationship changes, cyber-infrastructure. #ssp09

9:33:20 AM: Public policy trends: concerns about economy and national security. Changes in government policies, more tech from govt. #ssp09

9:33:54 AM: RT @ScholarlyChickn: Most scholarly comm takes place before formal publication. Why do libraries feel they need to squeeze into this domain?

9:34:44 AM: Increased efforts to allow new forms of scholarship to emerge. #ssp09

9:35:13 AM: Focus on accountability and assessment in government. #ssp09

9:36:40 AM: Federal Research Public Access Act (FRPAA) has not re-emerged. Counters Fair Copyright Research Works Act. #ssp09

9:38:13 AM: Fair Copyright in Research Act would make it so federally-funded research could be kept private upon publication – no open access. #ssp09

9:39:34 AM: FISA PATRIOT Act are also concerns. Sec108 of Copyright act helps libraries, but Lowry seems worried about it (partly due to DMCA) #ssp09

9:41:09 AM: Lowry, High-quality clip extraction from DVDs is allowed for film schools/libraries, but what about other academic use? #ssp09

9:43:06 AM: Research libraries should be in “virtual worlds” [online], engage non-typical students. #ssp09

9:46:42 AM: In the digital age, servers host digital scholarship on campus. “A renaissance of campus publishing.” #ssp09

9:47:31 AM: RT @drs1969: @AdamWeiss What is a typical student? answers on a tweet please! #ssp09 [Good question. I don’t think there is such a thing]

9:49:03 AM: Report on online resources based on surveys: innovation in all areas, online is shaped by tradition, very long tail. #ssp09

9:49:56 AM: Lowry: “Establishing credibility is not easy, but is of critical importance.” #ssp09

9:51:58 AM: Valuable role for the library: support digital communication. Create new projects. Also, continue traditional library work. #ssp09

9:52:38 AM: End of formal talk. Now, Q&A #ssp09

9:53:49 AM: PRT @jschneider: Lowry 8 e-material types: e-only journals, reviews, preprints, encyc/dict, data, blogs, discussion forums, prof/schol hubs

9:55:20 AM: PRT @cpikas: This is getting interesting-q from audience “how dare you come into a group of publishers and demean the roles of publishers”

9:55:51 AM: Audience just applauded the semi-attack question. #ssp09

9:58:23 AM: Lowry: Libraries aren’t going to cancel subscriptions because data is online. Publications have other valuable content besides data #ssp09

10:00:31 AM: Lowry: “I’ve been engaged in advancing scholarly publication thought my career” remarks aren’t “demeaning” #ssp09

10:01:52 AM: Audience comment from AIP: “Let’s all be friends” (well, at least that’s the gist of it). #ssp09

10:03:25 AM: Q about reducing redundancy: Organize a library “buying club” for subscription negotiation? #ssp09

10:05:40 AM: ARL is small (in terms of staff), so probably not. However, member institutions already have access to buying clubs. #ssp09

10:07:03 AM: October Ivins stands up to remind us that SSP is the Society FOR Scholarly PublishING, not Society OF Scholarly PublishERS. #ssp09

10:10:20 AM: Q about survey data. Presentation will be available in July (Lowry wants to keep it fresh for other talks). #ssp09

SSP Session: Brave Adventures: New Publishing Models for the “Now” World

4:04:51 PM: Kent Anderson, New England Journal of Medicine is up first: “New Publishing Models for the Now World” #ssp09

4:05:17 PM: Hashtag for this session is #brave, in addition to #ssp09

4:06:05 PM: Publishing started when information was scarce, when it had to be delivered. Now, it is abundant. #brave #ssp09

4:06:26 PM: “It isn’t what you know, it is what you can find.” #brave #ssp09

4:08:16 PM: “Ownership isn’t power, it may actually be an impediment.” “Curation is commonplace.” Facebook, TinyURL as examples. #brave #ssp09

4:09:14 PM: Most people publish, and that is only growing. Referred to Bly’s earlier talk of scientist bloggers. #brave #ssp09

4:10:33 PM: “Mass media was an anomaly.” Publishing industry started to fill a need that no longer exists. #brave #ssp09

4:11:57 PM: Scarcity bred intermediation, now abundance breeds “Apomediation” — mediate around the content. “Content is no longer King.” #brave #ssp09

4:12:54 PM: Kent says contend is becoming a service. [AW: But Kent, aren’t we all just reporting and building off your content?] #brave #ssp09

4:14:44 PM: “Content can provide a service” [AW: I agree with this]

4:15:46 PM: Factors Shaping the futire slide: Digital, Immediate, Mobile, Connected, Personal, Engineered. #brave #ssp09

4:16:32 PM: Blogs growing almost 4x faster than mainstream media. 2 of top 10 news sites are blogs. #brave #ssp09

4:17:41 PM: Evolution of Publishing: Producers and Consumers have the same capabilities. #brave #ssp09

4:18:58 PM: Blogs: can be customized, where Mainstream Media is limited to a “one-size-fits-all” #brave #ssp09

4:20:12 PM: Going over what a blog is. “Why are blogs a big deal?” #brave #ssp09

4:21:55 PM: Showing AllthingD, People, CNNPolitics, NEJM H1N1 as examples of blogging software in action. #brave #ssp09

4:23:23 PM: Anderson showed NEJM as ahead of CDC on flu Google results. The keywords were pretty specific, though. #brave #ssp09

4:24:24 PM: Kent’s book publisher went to give him a site. Looked at his current web presence, said “We can’t match that.” #brave #ssp09

4:25:14 PM: With Twitter, interactions are going on “Within View.” That’s a difference from past conversations. #brave #ssp09

4:25:40 PM: RT @annmichael: Kent Anderson #ssp09 #brave twitter is going to start making twitter domains that are validated with sub domains

4:27:16 PM: Showing how NEJM audience is tagging and selecting the results automatically. #brave #ssp09

4:28:34 PM: NEJM Prints (yes, PRINTS) top articles from their site in quarterly topic-based newsletters. #brave #ssp09

4:29:02 PM: RT @meyercarol: Check out Kent’s mystery: http://johnnydenovo.com/ #brave #ssp09 Anderson

4:31:18 PM: Publishers are going to see an increase in fixed costs, as they are now in a different world. #brave #ssp09

4:32:36 PM: Now, Geoff Bilder, from CrossRef is up to talk business models. #brave #ssp09

4:33:07 PM: Geoff: “Shame on you” for bringing a tech-head in to talk business. #brave #ssp09

4:33:58 PM: We are doing a terrible job of getting the content to the right audience [AW: Agreed]. #brave #ssp09

4:34:19 PM: RT @annmichael: Kent Anderson #ssp09 #brave fixed costs will go up (services based – small margins)

4:35:30 PM: An iTunes for the Publishing Industry? #brave #ssp09

4:37:43 PM: Showing Market Cap (as gorillas) Growth of Amazon, shrinking of Yahoo. Google, Apple, Microsoft are publishers, and HUGE #brave #ssp09

4:39:05 PM: Music industry was turned upside down by Apple. “Could iTunes become iPub?” #brave #ssp09

4:40:18 PM: Observations about the publishing industry. They conspire to annoy researchers #brave #ssp09

4:40:43 PM: Cites Steve Krug “Don’t make me think.” #brave #ssp09

4:41:32 PM: Publisher websites have been hijacked by weird marketing efforts. #brave #ssp09

4:42:48 PM: Too many choices involved in getting to content. #brave #ssp09

4:43:41 PM: The only places you find content organized by publisher is the Frankfurt Book Fair, and online. It’s dumb. #brave #ssp09

4:45:09 PM: Bilder says: Publishers make bad sites partly because they take advice from librarians. #brave #ssp09

4:46:30 PM: Publishers: “We don’t know who our audience is.” #brave #ssp09

4:48:04 PM: 90% of traffic to some publishers’ websites is not from “their world.” Who are these people? #brave #ssp09

4:48:54 PM: Publishers: “Pay-Per-View pricing is mental” #brave #ssp09

4:50:56 PM: Many publishers could make as much money at ~$1-5 per article a la carte as they do from subscriptions.

4:52:07 PM: Many people coming to publishers sites probably studied science and went into other fields. They are interested, and want to learn. #ssp09

4:53:16 PM: To make “iPub” (iTunes for Publishing): Critical mass, simple interface, disaggregation, and portability. #brave #ssp09

4:56:11 PM: Bilder says the iPhone app store is a great model. Also, books are extremely popular on the iPhone. #brave #ssp09

5:00:07 PM: In-app purchases are a new possibility on the iPhone, and could be used for publishing. Take the device capabiility and USE IT #brave #ssp09

5:01:39 PM: Bilder: “Brave new world of buying content on a website that doesn’t suck.” #brave #ssp09

5:02:27 PM: Gives a “shout out” to Mendeley a PDF-organization app that can talk to others online. #brave #ssp09

5:03:15 PM: Mendeley: http://www.mendeley.com/ #brave #ssp09

5:04:05 PM: Need a central interface to allow people to buy content. Apple, Amazon, Mendeley, or publishers themselves? #brave #ssp09

5:07:18 PM: RT @lyconrad: Bilder #ssp09 #brave publishers sitting on a goldmine of quality content – but we can no longer own it in the same ways

5:08:06 PM: Value proposition to researchers: “I will save you 30% of your reading time.” People would pay for that.

5:09:52 PM: Publishers came into being because of the information overload of the new printing press. “You can trust us.” #brave #ssp09

5:10:52 PM: “Can we sell someone a subscription to our ‘trustmarks?'” [AW: I’ve been saying this for a long time] #brave #ssp09

5:11:31 PM: http://www.Knowmore.org as an example of a “trustmark.” [AW: Cool idea]

5:13:21 PM: What we’re selling isn’t the content, it isn’t the containers the content is in. It’s the trust. #brave #ssp09 [AW: Big agree there!]

5:14:33 PM: Really great talk Geoff Bilder! #brave #ssp09

5:15:40 PM: Q&A: What do we need to do?

5:17:22 PM: Anderson says “talent scouting” would be great. Ask submitters to be bloggers. Bilder says update papers to stay current. #brave #ssp09

5:22:06 PM: Q&A: How do you crowd-source trust? Anderson: It just works for us. Our audience is a lot like ourselves. #brave #ssp09

5:24:39 PM: RT @meyercarol: Crowdsourcing is a misnomer…It’s really about communities, not the great unwashed. #ssp09 #brave Bilder

5:27:08 PM: Q&A: What is the reader experience? People like paper… #brave #ssp09

5:31:12 PM: These tweets from the SSP Session “Brave Adventures: New Publishing Models for the ‘Now’ World” will be at http://bit.ly/GMahE #brave #ssp09

SSP Session: Market Big, Spend Small

2:04:51 PM: Speakers: Janet Fisher, Melanie Dolechek, Jennifer Pesanelli, and Will Fisher. Moderatied by Theresa Pickel

2:06:08 PM: Will Fisher is up first: Using Social Media tools to market on the cheap. His org (ASLHA) got started in social media 18 mo. ago. #ssp09

2:06:47 PM: “Meet you members where that are at.” Facebook, Twitter, low barrier to entry. #ssp09

2:07:27 PM: ASHA is on YouTube. Started with marketing videos for their products. #ssp09

2:08:24 PM: ASHA also has ~20 member videos highlighting the work of the members and the Association. #ssp09

2:10:14 PM: Ran YouTube contest (Better Hearing and Speech month). Cash prize. Got 20 entries (2 minute vids). Was amazed at how good they were. #ssp09

2:11:49 PM: Next up: Jennifer Pesanelli on press releases. Hired PR writer to write up their science. Since ’06, 4x media hits. #ssp09

2:13:59 PM: Headlines might make your scientists cringe, but they get attention (NPR, O Magazine, NYT). #ssp09

2:15:01 PM: Now: Melanie Dolechek, talking about wikis and image libraries as resources to draw people in. #ssp09

2:15:48 PM: Free glossaries, info handouts that get students interested in the society. Images for presentations. #ssp09

2:16:14 PM: Gets people thinking of you and keeps you at the top of your mind. #ssp09

2:17:21 PM: Now: Janet Fisher. Work hard to maintain the customers you already have, especially libraries. Renewal campaigns. #ssp09

2:18:22 PM: Call subscribers, starting with the people who spend the most and go down from there. #ssp09

2:19:15 PM: ASHA is back. Now talking about podcasts [AW: Great!]. Interviews to go with feature articles. #ssp09

2:20:03 PM: Doing a safe listening concert series, did music podcasts. #ssp09

2:21:17 PM: Most popular ASHA podcast episode was about “late talkers.” Two versions: technical one and one for consumers. #ssp09

2:22:15 PM: Says fidelity doesn’t matter that much in video and audio [AW: I disagree]. “Little to no editing” [Disagree strongly there] #ssp09

2:22:50 PM: Get a sponsor for your podcast, maybe MAKE some money. #ssp09

2:24:03 PM: Jennifer: Exchange advertising. What do your readers also read? Target those pubs, even in other countries. #ssp09

2:25:22 PM: These posts are appearing live (and archived) at http://bit.ly/fUKYw
#ssp09

2:26:39 PM: Get lists from partners. Offer a discount to their readers as a “member benefit” to expand, or send free issues. #ssp09

2:28:04 PM: Fisher: “We’re canceling because your journal isn’t being used.” Monitor usage. Target faculty at underperforming customers. #ssp09

2:28:59 PM: Target institutions who aren’t using the online access included with their subscription, and encourage them to use it. #ssp09

2:30:20 PM: ASHA: Sign up for Twitter. (They are @ASHAWeb). They use it for announcements and PR. #ssp09

2:31:11 PM: Talking about hashtags (#ssp09) in particular. Real-time conference info.

2:32:04 PM: Great for people who aren’t attending. Can follow he conference from the outside. #ssp09

2:32:58 PM: Instant feedback for presenters. Says it’s hard to resist checking right now (@ASHAWeb, you’re doing fine). #ssp09

2:33:40 PM: RT @meyercarol: Twitter poll–25% of room? #ssp09 Market W Fisher [Thanks, I’m in front and can’t see] #ssp09

2:35:32 PM: Boothshare. May have separate budgets for different groups in your org. Pool with other departments/organizations. Save money. #ssp09

2:37:12 PM: Add alerts, news updates, ad space, RSS, on your site. “Make your site work for you.”

2:37:58 PM: Put ads at the article level, not just on homepage. People come in through Google. #ssp09

2:38:48 PM: Fisher: market to new countries, new areas. Partner with similar pubs who aren’t direct competitors. #ssp09

2:40:17 PM: ASHA, now talking Facebook. #ssp09

2:40:45 PM: Signed up in secret. Didn’t tell senior staff. Didn’t have a plan, but did it anyway. #ssp09

2:41:39 PM: Did a survey: members went to website 2-3x/mo. Spending more time on Facebook. “Meet the members where they’re at.” #ssp09

2:42:46 PM: ASHA Has their Twitter feed running into Facebook. Also some FB-only posts. #ssp09

2:46:13 PM: Has had people connect through Facebook, say that their presence made a difference. Now has 13,000 fans on FB. #ssp09

2:47:10 PM: Publishing discounts for members. Discounted color figures, etc. #ssp09

2:48:53 PM: E-reminders to sell reprints has led to a gain in e-print sales. #ssp09

2:49:51 PM: Use communications you already send to people to ask “are you a member?” Costs nothing. #ssp09

2:51:18 PM: Build a “buyers’ guide” to journals. Becomes a reference in itself, and increases subscriptions. #ssp09

2:52:33 PM: Use a blog as a way to get out “short, executive-summary” version of your publication. “Could be the next press release.” #ssp09

2:53:48 PM: ASHA Uses Google Analytics, and loves it. #ssp09

2:56:05 PM: Marketing wanted to push info to Twitter/Facebook all the time. “I don’t want to tick them off.” Limited to 1/week. #ssp09

2:56:33 PM: Now the Q&A: Direct mail?

2:57:20 PM: Direct mail has a certain punch. People have to look through their mail. Better response than email, but $$$. #ssp09

2:58:18 PM: Q&A: Facebook is scary. What about people saying bad things?

2:59:39 PM: Maintain a presence. Students had made an unofficial FB group. Conversations will happen – engage in them. #ssp09

3:02:39 PM: Idea from audience: “Access tokens for trial access to online content.” “Harvest faculty emails” from websites if library says no. #ssp09

3:03:38 PM: PRT @meyercarol: Q Control spin on fb, twttr? A: giv up control. Against idea of social networking. Use gossip as oppty to respond. #ssp09

3:05:47 PM: Make faculty aware that online access is available, but the library isn’t using it. #ssp09

3:09:48 PM: I was just cited as a resource for this talk. Hello, if you came to find my tweets! #ssp09

3:11:13 PM: Okay, that’s it for the SSP Session: Market Big, Spend Small. Tweets are archived at http://bit.ly/Njbv3 #ssp09