Society for Scholarly Publishing: Keynote Reaction Video

I spent last week in Baltimore at the Society for Scholarly Publishing‘s Annual Meeting. The keynote speaker was Adam Bly, Founder, CEO and Editor-in-Chief of Seed Media Group. I thought his speech was excellent, and other attendees thought so as well.

Here’s a video I made of a few reactions from the audience:


SSP Session: Publishing 2.0 Tools and Technologies Shaping the Future of Publishing

10:54:41 AM: Michael Clarke (American Medical Association) starts off Bohr quote to start, and some funny thoughts about predicting the future. #ssp09

10:56:08 AM: Will talk about three ways technology will change things: Semantics, Social Media, and Content Integration. #ssp09

10:59:55 AM: Talking about how the Star Trek communicator’s transition to reality is important to think about #ssp09

11:00:52 AM: This session wil be using Poll Everywhere. Text 99503 tweet @poll4, or go to to vote #ssp09

11:02:53 AM: First up, semantics. 60% in-room of audience thinks this is important.

11:03:37 AM: “Publishing 3.0″ akin to the sematic web. “Turning documents into data” #ssp09

11:05:29 AM: Asks why do I care? Says STM publishers MUST have a semantic strategy. #ssp09

11:07:25 AM: Now, the value of your product is defined by the usage by consumers. #ssp09

11:08:45 AM: Usage is determined by usefulness. Sematic data improves usefulness through increasing retrieval precision. #ssp09

11:11:02 AM: Retrieval precision is about how your search results can be exactly what your users want: no more, no less. #ssp09

11:13:58 AM: Disambiguation example: ARF= Acute Rheumatic Fever, Acute Renal Failure, and Acute Repertory Failure. Searchers just type “ARL.” #ssp09

11:17:08 AM: Semantics does: Machine-made context link, trend analysis, semantic user profiles (Amazon recommendations as example), ad precision. #ssp09

11:19:32 AM: semantic ad precision: If there is conflict in showing a pharma ad nxt to a drug article, track the user and show it on another page. #ssp09

11:21:23 AM: Example. A textbook might have hundreds of chapters and thousands of topics. Semantics goes beyond XML in finding them #ssp09

11:25:43 AM: Steps to implementing semantics: choose a taxonomy, add it to workflows as a critical piece, use your metadata! #ssp09

11:26:21 AM: Semantics will influence all parts of the publishing business. #ssp09

11:27:52 AM: A time will come when semantically-driven functions are no longer optional;. You WILL be marginalized. #ssp09

11:28:57 AM: Oops — all of those earlier tweets were from a semedica presentation. Forgot to say that.

11:30:37 AM: Next up: Shared Book. Thinks the idea of a book is important, not necessarily the physical manifestation. #ssp09

11:31:39 AM: Customers may want to re-work a book in different ways, add social media, etc. #ssp09

11:37:52 AM: Example:’s KnitBook. Lets you make custom knitting pattern books. Just the patterns you want in the book. #ssp09

11:38:30 AM: “I hope everyone’s the leap from patterns to chapters to journal articles” #ssp09

11:39:26 AM: Sorry: “I hope everyone’s MAKING the leap from patterns to chapters to journal articles” #ssp09

11:41:26 AM: KnitBook is done in JavaScript, easy to add something like it to your site. #ssp09

11:43:43 AM: Now talking social media. #ssp09

11:46:18 AM: SharedBook has taken the Google book settlement discussion and consolidated it in one spot. Can add annotations. #ssp09

11:48:09 AM: SharedBook’s tool can take bog posts/articles and package them with annotations and comments. #ssp09

11:52:58 AM: “Journals may no longer be available on paper, but that doesn’t mean that people won’t pay for aggregated journals in book form.” #ssp09

11:53:35 AM: Add reviewer comments , other components as an option. #ssp09

11:54:33 AM: “Prestalgia: the wistful longing for things that have not yet occurred.” #ssp09

11:57:43 AM: HighWire. is up. Asking what kind of content people publish. #ssp09

11:58:01 AM: Talking about books online. #ssp09

12:00:36 PM: “Articles/chapters are packaging for information.” “That information is used, not read.” #ssp09

12:02:11 PM: NYT is pushing their content to a few dozen places — not just paper. #ssp09

12:06:38 PM: Examples: Cold Spring Harbor Protocols, Royal Society of Medicine Handbook of practice management. #ssp09

12:07:41 PM: Examples of offers that combine publishers: GeoScienceWorld, Science Signaling. #ssp09

12:09:57 PM: Some of these look line one publication, but are really aggregates. #ssp09

12:11:20 PM: What’s coming? Lots more books online. More intelligent marketing tools. More channels for discoverability. More experimentation. #ssp09

12:15:01 PM: Make portable, use a content-agnostic delivery platform, make content friendly to new devices, cross-promote. #ssp09

12:17:00 PM: Losers will be publishers who cling to their old model “cash cow.” It will go away. #ssp09

SSP Plenary Session: Publishing and Libraries: Securing Our Future in the Brave “Now” World

9:21:23 AM: Charles Lowry, Executive Director of the Association of Research Libraries is the speaker.

9:22:05 AM: I didn’t get the wifi working to start, so I’ll retweet a bit…

9:22:41 AM: RT @TAC_NISO: Libraries facing “most difficult fiscal scenarios in our careers” Broad consensus on need for new ways to work together #ssp09

9:23:00 AM: RT @meyercarol: 18-month outlook for ARL and Publishers will test us–collaborative opportunity to “redefine what we are and do” . #ssp09

9:23:46 AM: RT @meyercarol: Budget crisis: neg impact on taxes, tuition, endowment, and funding. Exception is federal research $, but overheads down.

9:23:55 AM: RT @TAC_NISO: Lowry: only expanding source of funding is federal funds for research, with decreasing overhead allocation

9:24:11 AM: RT @meyercarol: Almost 55% of ARL members have had budget reductions, and 30% may have “take-back” reductions later. Lowry

9:24:32 AM: RT @TAC_NISO: Lowry: 55/99 ARL libraries had budget cuts in 2008-09. 22 have been asked to hold funds for additional reductions.

9:24:46 AM: RT @meyercarol: 48% ARL libraries reported endowment declines, may be underreported. Lowry

9:24:58 AM: RT @TAC_NISO: Lowry: ARL members making cuts primarily in staff (freezes or eliminating vacant positions.

9:25:11 AM: RT @meyercarol: It looks like libraries are trying to protect acquisitions budget from cuts. Lowry

9:25:25 AM: RT @meyercarol: Of 55 libraries making reductions, median & mean pay increases 3%. Lowry

9:25:42 AM: RT @meyercarol: 2209-2010 projections: 11% expect budget increases, 8% can’t predict, 69% predict reductions. Lowry

9:26:11 AM: AW:Okay, up to speed now.

9:27:25 AM: Lowry says cooperative efforts are needed to “avoid doing anything that is redundant” #ssp09

9:28:11 AM: RT @TAC_NISO: The data Lowry is discussing will have huge impact on the SSP Community in next 2 years will likely be very lean years ahead

9:28:31 AM: ARL scheme for “Transformational Times” #ssp09

9:30:25 AM: 7 trends in scholarly communications: Budget reductions, new pub models, lib. relationships to faculty. control problems #ssp09

9:31:25 AM: … re-engineering of library services, communication/research relationship changes, cyber-infrastructure. #ssp09

9:33:20 AM: Public policy trends: concerns about economy and national security. Changes in government policies, more tech from govt. #ssp09

9:33:54 AM: RT @ScholarlyChickn: Most scholarly comm takes place before formal publication. Why do libraries feel they need to squeeze into this domain?

9:34:44 AM: Increased efforts to allow new forms of scholarship to emerge. #ssp09

9:35:13 AM: Focus on accountability and assessment in government. #ssp09

9:36:40 AM: Federal Research Public Access Act (FRPAA) has not re-emerged. Counters Fair Copyright Research Works Act. #ssp09

9:38:13 AM: Fair Copyright in Research Act would make it so federally-funded research could be kept private upon publication – no open access. #ssp09

9:39:34 AM: FISA PATRIOT Act are also concerns. Sec108 of Copyright act helps libraries, but Lowry seems worried about it (partly due to DMCA) #ssp09

9:41:09 AM: Lowry, High-quality clip extraction from DVDs is allowed for film schools/libraries, but what about other academic use? #ssp09

9:43:06 AM: Research libraries should be in “virtual worlds” [online], engage non-typical students. #ssp09

9:46:42 AM: In the digital age, servers host digital scholarship on campus. “A renaissance of campus publishing.” #ssp09

9:47:31 AM: RT @drs1969: @AdamWeiss What is a typical student? answers on a tweet please! #ssp09 [Good question. I don’t think there is such a thing]

9:49:03 AM: Report on online resources based on surveys: innovation in all areas, online is shaped by tradition, very long tail. #ssp09

9:49:56 AM: Lowry: “Establishing credibility is not easy, but is of critical importance.” #ssp09

9:51:58 AM: Valuable role for the library: support digital communication. Create new projects. Also, continue traditional library work. #ssp09

9:52:38 AM: End of formal talk. Now, Q&A #ssp09

9:53:49 AM: PRT @jschneider: Lowry 8 e-material types: e-only journals, reviews, preprints, encyc/dict, data, blogs, discussion forums, prof/schol hubs

9:55:20 AM: PRT @cpikas: This is getting interesting-q from audience “how dare you come into a group of publishers and demean the roles of publishers”

9:55:51 AM: Audience just applauded the semi-attack question. #ssp09

9:58:23 AM: Lowry: Libraries aren’t going to cancel subscriptions because data is online. Publications have other valuable content besides data #ssp09

10:00:31 AM: Lowry: “I’ve been engaged in advancing scholarly publication thought my career” remarks aren’t “demeaning” #ssp09

10:01:52 AM: Audience comment from AIP: “Let’s all be friends” (well, at least that’s the gist of it). #ssp09

10:03:25 AM: Q about reducing redundancy: Organize a library “buying club” for subscription negotiation? #ssp09

10:05:40 AM: ARL is small (in terms of staff), so probably not. However, member institutions already have access to buying clubs. #ssp09

10:07:03 AM: October Ivins stands up to remind us that SSP is the Society FOR Scholarly PublishING, not Society OF Scholarly PublishERS. #ssp09

10:10:20 AM: Q about survey data. Presentation will be available in July (Lowry wants to keep it fresh for other talks). #ssp09

SSP Session: Brave Adventures: New Publishing Models for the “Now” World

4:04:51 PM: Kent Anderson, New England Journal of Medicine is up first: “New Publishing Models for the Now World” #ssp09

4:05:17 PM: Hashtag for this session is #brave, in addition to #ssp09

4:06:05 PM: Publishing started when information was scarce, when it had to be delivered. Now, it is abundant. #brave #ssp09

4:06:26 PM: “It isn’t what you know, it is what you can find.” #brave #ssp09

4:08:16 PM: “Ownership isn’t power, it may actually be an impediment.” “Curation is commonplace.” Facebook, TinyURL as examples. #brave #ssp09

4:09:14 PM: Most people publish, and that is only growing. Referred to Bly’s earlier talk of scientist bloggers. #brave #ssp09

4:10:33 PM: “Mass media was an anomaly.” Publishing industry started to fill a need that no longer exists. #brave #ssp09

4:11:57 PM: Scarcity bred intermediation, now abundance breeds “Apomediation” — mediate around the content. “Content is no longer King.” #brave #ssp09

4:12:54 PM: Kent says contend is becoming a service. [AW: But Kent, aren’t we all just reporting and building off your content?] #brave #ssp09

4:14:44 PM: “Content can provide a service” [AW: I agree with this]

4:15:46 PM: Factors Shaping the futire slide: Digital, Immediate, Mobile, Connected, Personal, Engineered. #brave #ssp09

4:16:32 PM: Blogs growing almost 4x faster than mainstream media. 2 of top 10 news sites are blogs. #brave #ssp09

4:17:41 PM: Evolution of Publishing: Producers and Consumers have the same capabilities. #brave #ssp09

4:18:58 PM: Blogs: can be customized, where Mainstream Media is limited to a “one-size-fits-all” #brave #ssp09

4:20:12 PM: Going over what a blog is. “Why are blogs a big deal?” #brave #ssp09

4:21:55 PM: Showing AllthingD, People, CNNPolitics, NEJM H1N1 as examples of blogging software in action. #brave #ssp09

4:23:23 PM: Anderson showed NEJM as ahead of CDC on flu Google results. The keywords were pretty specific, though. #brave #ssp09

4:24:24 PM: Kent’s book publisher went to give him a site. Looked at his current web presence, said “We can’t match that.” #brave #ssp09

4:25:14 PM: With Twitter, interactions are going on “Within View.” That’s a difference from past conversations. #brave #ssp09

4:25:40 PM: RT @annmichael: Kent Anderson #ssp09 #brave twitter is going to start making twitter domains that are validated with sub domains

4:27:16 PM: Showing how NEJM audience is tagging and selecting the results automatically. #brave #ssp09

4:28:34 PM: NEJM Prints (yes, PRINTS) top articles from their site in quarterly topic-based newsletters. #brave #ssp09

4:29:02 PM: RT @meyercarol: Check out Kent’s mystery: #brave #ssp09 Anderson

4:31:18 PM: Publishers are going to see an increase in fixed costs, as they are now in a different world. #brave #ssp09

4:32:36 PM: Now, Geoff Bilder, from CrossRef is up to talk business models. #brave #ssp09

4:33:07 PM: Geoff: “Shame on you” for bringing a tech-head in to talk business. #brave #ssp09

4:33:58 PM: We are doing a terrible job of getting the content to the right audience [AW: Agreed]. #brave #ssp09

4:34:19 PM: RT @annmichael: Kent Anderson #ssp09 #brave fixed costs will go up (services based – small margins)

4:35:30 PM: An iTunes for the Publishing Industry? #brave #ssp09

4:37:43 PM: Showing Market Cap (as gorillas) Growth of Amazon, shrinking of Yahoo. Google, Apple, Microsoft are publishers, and HUGE #brave #ssp09

4:39:05 PM: Music industry was turned upside down by Apple. “Could iTunes become iPub?” #brave #ssp09

4:40:18 PM: Observations about the publishing industry. They conspire to annoy researchers #brave #ssp09

4:40:43 PM: Cites Steve Krug “Don’t make me think.” #brave #ssp09

4:41:32 PM: Publisher websites have been hijacked by weird marketing efforts. #brave #ssp09

4:42:48 PM: Too many choices involved in getting to content. #brave #ssp09

4:43:41 PM: The only places you find content organized by publisher is the Frankfurt Book Fair, and online. It’s dumb. #brave #ssp09

4:45:09 PM: Bilder says: Publishers make bad sites partly because they take advice from librarians. #brave #ssp09

4:46:30 PM: Publishers: “We don’t know who our audience is.” #brave #ssp09

4:48:04 PM: 90% of traffic to some publishers’ websites is not from “their world.” Who are these people? #brave #ssp09

4:48:54 PM: Publishers: “Pay-Per-View pricing is mental” #brave #ssp09

4:50:56 PM: Many publishers could make as much money at ~$1-5 per article a la carte as they do from subscriptions.

4:52:07 PM: Many people coming to publishers sites probably studied science and went into other fields. They are interested, and want to learn. #ssp09

4:53:16 PM: To make “iPub” (iTunes for Publishing): Critical mass, simple interface, disaggregation, and portability. #brave #ssp09

4:56:11 PM: Bilder says the iPhone app store is a great model. Also, books are extremely popular on the iPhone. #brave #ssp09

5:00:07 PM: In-app purchases are a new possibility on the iPhone, and could be used for publishing. Take the device capabiility and USE IT #brave #ssp09

5:01:39 PM: Bilder: “Brave new world of buying content on a website that doesn’t suck.” #brave #ssp09

5:02:27 PM: Gives a “shout out” to Mendeley a PDF-organization app that can talk to others online. #brave #ssp09

5:03:15 PM: Mendeley: #brave #ssp09

5:04:05 PM: Need a central interface to allow people to buy content. Apple, Amazon, Mendeley, or publishers themselves? #brave #ssp09

5:07:18 PM: RT @lyconrad: Bilder #ssp09 #brave publishers sitting on a goldmine of quality content – but we can no longer own it in the same ways

5:08:06 PM: Value proposition to researchers: “I will save you 30% of your reading time.” People would pay for that.

5:09:52 PM: Publishers came into being because of the information overload of the new printing press. “You can trust us.” #brave #ssp09

5:10:52 PM: “Can we sell someone a subscription to our ‘trustmarks?'” [AW: I’ve been saying this for a long time] #brave #ssp09

5:11:31 PM: as an example of a “trustmark.” [AW: Cool idea]

5:13:21 PM: What we’re selling isn’t the content, it isn’t the containers the content is in. It’s the trust. #brave #ssp09 [AW: Big agree there!]

5:14:33 PM: Really great talk Geoff Bilder! #brave #ssp09

5:15:40 PM: Q&A: What do we need to do?

5:17:22 PM: Anderson says “talent scouting” would be great. Ask submitters to be bloggers. Bilder says update papers to stay current. #brave #ssp09

5:22:06 PM: Q&A: How do you crowd-source trust? Anderson: It just works for us. Our audience is a lot like ourselves. #brave #ssp09

5:24:39 PM: RT @meyercarol: Crowdsourcing is a misnomer…It’s really about communities, not the great unwashed. #ssp09 #brave Bilder

5:27:08 PM: Q&A: What is the reader experience? People like paper… #brave #ssp09

5:31:12 PM: These tweets from the SSP Session “Brave Adventures: New Publishing Models for the ‘Now’ World” will be at #brave #ssp09

SSP Session: Market Big, Spend Small

2:04:51 PM: Speakers: Janet Fisher, Melanie Dolechek, Jennifer Pesanelli, and Will Fisher. Moderatied by Theresa Pickel

2:06:08 PM: Will Fisher is up first: Using Social Media tools to market on the cheap. His org (ASLHA) got started in social media 18 mo. ago. #ssp09

2:06:47 PM: “Meet you members where that are at.” Facebook, Twitter, low barrier to entry. #ssp09

2:07:27 PM: ASHA is on YouTube. Started with marketing videos for their products. #ssp09

2:08:24 PM: ASHA also has ~20 member videos highlighting the work of the members and the Association. #ssp09

2:10:14 PM: Ran YouTube contest (Better Hearing and Speech month). Cash prize. Got 20 entries (2 minute vids). Was amazed at how good they were. #ssp09

2:11:49 PM: Next up: Jennifer Pesanelli on press releases. Hired PR writer to write up their science. Since ’06, 4x media hits. #ssp09

2:13:59 PM: Headlines might make your scientists cringe, but they get attention (NPR, O Magazine, NYT). #ssp09

2:15:01 PM: Now: Melanie Dolechek, talking about wikis and image libraries as resources to draw people in. #ssp09

2:15:48 PM: Free glossaries, info handouts that get students interested in the society. Images for presentations. #ssp09

2:16:14 PM: Gets people thinking of you and keeps you at the top of your mind. #ssp09

2:17:21 PM: Now: Janet Fisher. Work hard to maintain the customers you already have, especially libraries. Renewal campaigns. #ssp09

2:18:22 PM: Call subscribers, starting with the people who spend the most and go down from there. #ssp09

2:19:15 PM: ASHA is back. Now talking about podcasts [AW: Great!]. Interviews to go with feature articles. #ssp09

2:20:03 PM: Doing a safe listening concert series, did music podcasts. #ssp09

2:21:17 PM: Most popular ASHA podcast episode was about “late talkers.” Two versions: technical one and one for consumers. #ssp09

2:22:15 PM: Says fidelity doesn’t matter that much in video and audio [AW: I disagree]. “Little to no editing” [Disagree strongly there] #ssp09

2:22:50 PM: Get a sponsor for your podcast, maybe MAKE some money. #ssp09

2:24:03 PM: Jennifer: Exchange advertising. What do your readers also read? Target those pubs, even in other countries. #ssp09

2:25:22 PM: These posts are appearing live (and archived) at

2:26:39 PM: Get lists from partners. Offer a discount to their readers as a “member benefit” to expand, or send free issues. #ssp09

2:28:04 PM: Fisher: “We’re canceling because your journal isn’t being used.” Monitor usage. Target faculty at underperforming customers. #ssp09

2:28:59 PM: Target institutions who aren’t using the online access included with their subscription, and encourage them to use it. #ssp09

2:30:20 PM: ASHA: Sign up for Twitter. (They are @ASHAWeb). They use it for announcements and PR. #ssp09

2:31:11 PM: Talking about hashtags (#ssp09) in particular. Real-time conference info.

2:32:04 PM: Great for people who aren’t attending. Can follow he conference from the outside. #ssp09

2:32:58 PM: Instant feedback for presenters. Says it’s hard to resist checking right now (@ASHAWeb, you’re doing fine). #ssp09

2:33:40 PM: RT @meyercarol: Twitter poll–25% of room? #ssp09 Market W Fisher [Thanks, I’m in front and can’t see] #ssp09

2:35:32 PM: Boothshare. May have separate budgets for different groups in your org. Pool with other departments/organizations. Save money. #ssp09

2:37:12 PM: Add alerts, news updates, ad space, RSS, on your site. “Make your site work for you.”

2:37:58 PM: Put ads at the article level, not just on homepage. People come in through Google. #ssp09

2:38:48 PM: Fisher: market to new countries, new areas. Partner with similar pubs who aren’t direct competitors. #ssp09

2:40:17 PM: ASHA, now talking Facebook. #ssp09

2:40:45 PM: Signed up in secret. Didn’t tell senior staff. Didn’t have a plan, but did it anyway. #ssp09

2:41:39 PM: Did a survey: members went to website 2-3x/mo. Spending more time on Facebook. “Meet the members where they’re at.” #ssp09

2:42:46 PM: ASHA Has their Twitter feed running into Facebook. Also some FB-only posts. #ssp09

2:46:13 PM: Has had people connect through Facebook, say that their presence made a difference. Now has 13,000 fans on FB. #ssp09

2:47:10 PM: Publishing discounts for members. Discounted color figures, etc. #ssp09

2:48:53 PM: E-reminders to sell reprints has led to a gain in e-print sales. #ssp09

2:49:51 PM: Use communications you already send to people to ask “are you a member?” Costs nothing. #ssp09

2:51:18 PM: Build a “buyers’ guide” to journals. Becomes a reference in itself, and increases subscriptions. #ssp09

2:52:33 PM: Use a blog as a way to get out “short, executive-summary” version of your publication. “Could be the next press release.” #ssp09

2:53:48 PM: ASHA Uses Google Analytics, and loves it. #ssp09

2:56:05 PM: Marketing wanted to push info to Twitter/Facebook all the time. “I don’t want to tick them off.” Limited to 1/week. #ssp09

2:56:33 PM: Now the Q&A: Direct mail?

2:57:20 PM: Direct mail has a certain punch. People have to look through their mail. Better response than email, but $$$. #ssp09

2:58:18 PM: Q&A: Facebook is scary. What about people saying bad things?

2:59:39 PM: Maintain a presence. Students had made an unofficial FB group. Conversations will happen – engage in them. #ssp09

3:02:39 PM: Idea from audience: “Access tokens for trial access to online content.” “Harvest faculty emails” from websites if library says no. #ssp09

3:03:38 PM: PRT @meyercarol: Q Control spin on fb, twttr? A: giv up control. Against idea of social networking. Use gossip as oppty to respond. #ssp09

3:05:47 PM: Make faculty aware that online access is available, but the library isn’t using it. #ssp09

3:09:48 PM: I was just cited as a resource for this talk. Hello, if you came to find my tweets! #ssp09

3:11:13 PM: Okay, that’s it for the SSP Session: Market Big, Spend Small. Tweets are archived at #ssp09